OUR STORY

Our Generation are looking to create a clothing brand that is massively focused on being sustainable and ethical.

Establishing our first tailoring shop in London in 1910, we've been shaping the fashion industry since our humble beginnings. Today, we focus on curating the best collections of 0–16 kids clothing, from classic Stone Island Junior and Moncler staples to statement pieces from Gucci, Kenzo and Burberry. Home to the freshest drops and exclusives.

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There are only three things I can do - make a dress, decorate a house, and entertain people. You have to stay true to your heritage; that's what your brand is about. Clothes mean nothing until someone lives in them. If you cut a painter's hands off.

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LUXURY MATERIALS

We understand that creating your custom size can feel daunting. But not to worry, it's actually quite easy and completely risk-free. If you're not 100% happy with your fit, we'll remake your first shirt from scratch free of charge or give your money back.

RESPONSIBLE MATERIALS
LUXURY-GRADE MATERIALS
LIGHTWEIGHT CLOTH
WORLD CLASS CRAFTING

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